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Description

The transition in new-age marketing from impression to impact is analyzed by our guest author.

Today's firms sell their goods to consumers differently thanks to the internet era. The marketing field has undergone a significant shakedown. Due to this, businesses now have to change their marketing techniques in order to better connect with their target audience.

According to recent estimates, the worldwide digital marketing market is expected to develop at a CAGR of 17.6% and reach a value of more than $930 billion by 2026. Digital marketing is more important and relevant today than ever before due to the growth of digitization and the Internet's backing of more businesses than ever before.

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